About this deal
Charles Roger Hargreaves was an English author and illustrator of children's books, notably the Mr. Men and Little Miss series, intended for very young readers. He is Britain's third best-selling author, having sold more than 100 million books.
Mr. Tickle by Roger Hargreaves | Goodreads
Although Hargreaves wrote many other children's stories—including the Timbuctoo series of 25 books, John Mouse and the Roundy and Squarey books—he is best known for his 46 Mr. Men and 33 Little Miss books. Many will remember the BBC TV show of the 1970s – voiced by Arthur Lowe, better known as portraying Captain Mainwaring in Dad's Army – which seemed to form part of children's TV programming for years.Fundamentally, I think two great things happened under Chorion,” says Ron Allen, executive vice-president of the television production and licensing company Silvergate Media, who worked on Mr Men while at Chorion (giant Mr Bump and Mr Greedy teddies used to sit in on meetings). First, the company launched a new television series, the Mr Men Show, in 2008 (there had been three previous series of Mr Men between the 1970s and 1990s), which Allen says grew the intellectual property (IP) globally. Second, Allen says he and his team helped the brand become “a vehicle for self-expression among young adults and teenagers”. Particularly popular were Little Miss Sunshine T-shirts, favoured by celebrities such as Britney Spears (Paris Hilton opted for Little Miss Christmas). That wasn’t through any kind of deliberate strategic placement. This was before the era of influencers,” Allen says. The appeal was organic. “I think once the IP has touched your life in some way, you don’t forget it.” And it guards the family well. It has taken almost 11 months of patient negotiations and regular reminders to organise the interview with Adam.
Mr. Tickle (Mr. Men and Little Miss): Hargreaves, Roger Mr. Tickle (Mr. Men and Little Miss): Hargreaves, Roger
I regret the way I felt now as, because my dad died so young, I didn't get to tell him how I felt about Mr Men and what a brilliant idea I think it is," says Adam. Little Miss Calamity · Little Miss Daredevil · Mr. Scatterbrain · Mr. Stubborn · Mr. Metal · Bunko the Monkey
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My mum stayed at the farmhouse and I took over the management of the farm for a few years after he died," explains Adam. But it was also there that tragedy would forever change their lives in a way no one could have imagined.