Influence, New and Expanded: The Psychology of Persuasion

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I read recently that if you trace the locations (by location-aware cell phones) of a small population in an American city over a 6-month period, on average, the movement collapses into standard predator patterns.

Our team is made up of book lovers who are dedicated to sourcing and providing the best books for kids.So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. Robert Cialdini dissects all the different tactics that marketers have known for years on how to get people to do things they initially had no desire for. It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now.

A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. The other important principles that marketing agents employ to get our assent are: Reciprocation, Commitment and Consistency, Friendliness, Authority and Scarcity. If you're pretty self aware or have contemplated how difference in you behavior can affect that of others then you're going to just find most of the things in these books to be obvious. Another important technique is to first obtain a small commitment, followed by ever-increasing commitments.The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable.

Commitment and Consistency - If people commit, verbally or in writing, to an idea or goal, they are more likely to honor that commitment. The author must have read about the device of repetition just before writing this book and used the book for practice. He entered into programs offered by different business enterprises and marketing agencies to train sales staff and dealers in ‘the art of persuasion’. While I was familiar with some of it, there were a number of tricks I hadn't noticed, and excellent descriptions of the ones I had, complete with explanations.The content of this book is useful for all types of situations in which you interact with people, or even just process information that is brought to you with the intent of getting a certain reaction.