Braun Unisex Watch AW10

Product Information

At the time, Braun didn’t have clocks in its program and both bosses were traveling to increase business, so why not do something together? The watch is made with white number and time markers on a black dial, with a case of stainless steel and a black leather strap. Six years after proving his skills through iconic creations including the combined radio and phonograph unit SK 4 – often lovingly referred to as "Snow White’s Coffin" thanks to the white metal and Plexiglas cover – Braun made Rams the company’s design director, a position he would hold until his retirement in 1995. For those who like a seconds hand, this is very slim, and a different colour from the hour and minute hands.

First we made DW 20, but it was anachronistic to make a round watch with a digital, square LCD typeface," says Lubs.The lugs are pretty unusual if not unique, and I appreciate the watch for just being something different, lovely matt finish to them- I thought the watch may feel a bit industrial, but not so much in person. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

It’s also worth noting that Dietrich Lubs worked as one of Braun’s head designers through the brand’s golden age of radios, travel clocks, and record players.That could, of course, be very uncomfortable if it weren’t for the fact that the protection ring covers it. And even though the DW 30 retailed at 50% more back in the days of chest hair and roller disco, you could expect to pay the same for one today. Die Original Braun-Dornschließen werden dabei auf das neue Armband übertragen und es sieht wieder gut aus.

The only thing I think that would make it better is if there was another little strip of leather to keep the band from popping up. My seconds don’t fully line up form 06:00 to 12:00 like others but it’s slight and not the end of the world for me. The information does not usually directly identify you, but it can give you a more personalised web experience. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.If ever a watch comes with truly significant design history built in, then it is Braun’s AW 10 from 1989.